How do you introduce Tony Soprano to an entirely new audience, 25 years later? Simple. You take each episode of the greatest television series ever made – all 86 of them – and condense them into 25 second minisodes that allow Tik Tok fans to learn about our favorite family. Wait, did we say simple?
Across all owned brand and cluster channels and platforms, The Sopranos related content (incl. promos, scene clips, compilations, etc.) earned
1.4M
Total Engagements
19.2M
Total Video Views
3M
Total Impressions
52.5K
Social Conversation Volume
ARE YOU TIKTOK-ING TO ME
How do you properly pay respect to The Sopranos on the 25th anniversary of its legendary premiere? Simple. You take each episode of the greatest television series ever made – all 86 of them – and you condense roughly 60 minutes of action-packed, genre-defining runtime down to 25 seconds. Wait, did we say simple?
76.5K
New TikTok Followers
7M+
Total TikTok Views
(Across 61 Assets)
454.2K
TikTok Engagement
“The Sopranos in 25” clips accumulated over:
3.6M
Video Views
210.9K
Engagements
@thesopranos "We're not making a western here." #TheSopranos #Sopranos25 #HBO #SopranosTok ♬ original sound - The Sopranos
@thesopranos "Watch out for the ghosts." #TheSopranos #Sopranos25 #HBO #SopranosTok ♬ original sound - The Sopranos
@thesopranos "Are you in the Mafia?" #TheSopranos #Sopranos25 #HBO #SopranosTok ♬ original sound - The Sopranos
@thesopranos "There's nothing there, you know." #TheSopranos #Sopranos25 #HBO #SopranosTok ♬ original sound - The Sopranos