How do you introduce Tony Soprano to an entirely new audience, 25 years later? Simple. You take each episode of the greatest television series ever made – all 86 of them – and condense them into 25 second minisodes that allow Tik Tok fans to learn about our favorite family. Wait, did we say simple?

 
 

Across all owned brand and cluster channels and platforms, The Sopranos related content (incl. promos, scene clips, compilations, etc.) earned

 
 

1.4M

Total Engagements

19.2M

Total Video Views

3M

Total Impressions

52.5K

Social Conversation Volume


 

ARE YOU TIKTOK-ING TO ME

How do you properly pay respect to The Sopranos on the 25th anniversary of its legendary premiere? Simple. You take each episode of the greatest television series ever made – all 86 of them – and you condense roughly 60 minutes of action-packed, genre-defining runtime down to 25 seconds. Wait, did we say simple?

 

76.5K

New TikTok Followers

7M+

Total TikTok Views
(Across 61 Assets)

454.2K

TikTok Engagement

 

“The Sopranos in 25” clips accumulated over:

 

3.6M

Video Views

210.9K

Engagements

 
 
 
 

 

WHAT THE DUCK?

When we think of Tony Soprano, what comes to mind? Infamous mob boss of the DiMeo crime family, gabagool aficionado… and lover of animals. Long revered by fans as a cornerstone of the series itself, we decided to pay homage to Tony’s ducks by welcoming them back to for a Sopranos-themed ASMR experience – 25 years after they first appeared.

 
 
 

 

GABAGOOL? OVA HERE!

There’s perhaps no Sopranos location more iconic than Tony and crew’s favorite hangout, Satriale’s Pork Store. And since a 25th anniversary is cause for celebration, we decided to whip up an unforgettable experience for fans who have always wanted to try Jersey’s finest for themselves: an official Satriale’s pop-up (one in NYC and one in LA) that will deliver an original Sopranos-inspired Italian sandwich right to your door. All this from a slice of gabagool? You better believe it.

 
 

2 HRS

Until Satriale’s Activation Sold

6.7K

Total Engagement on X and Instagram